10 Tips on How To Write A Sales Letter

The main reason why 95% of online businesses fail is because of poor sales letter. Write your sales letter with an Individual in mind; think as if you are writing personally to them. People love to read good stories, tell them stories that illustrate a point you are trying to make.

1.Heading.

Write attention grabbing & powerful heading. Remember you have 15 seconds or less to capture your visitors attention before they click away. Offer the best benefits or the biggest promise to your visitors. Increase there curiosity by showing them self-serving benefits. Your heading should immediately create a desire in the reader to want to know more.

2. Testimonials

One of the biggest problem on the internet is being believed. Testimonials are the best way to assure people that you are not a scam artist. People want to know what others are saying about the product. In fact a good testimonial from respected well-known authorities within your targeted field will definitely build your credibility & boost sales. Try to include a testimonial as close to the top of your sales letter as you will get people immediately believing what you say even before they read your sales letter.

3. Build Interest.

Build interest in your reader by discussing a problem or telling a story. The first part of your sales letter should build interest in your readers and try to expand the benefits you got people excited about in your headings. People love to read stories, so tell them some exciting story of your past experience, but remember the story should be within your targeted field.

4. Bullets.

Bullets are one of the most powerful persuader in sales letter. People spend a lot of time reading bulleted list. Bullets arose the curiosity of your visitor, so use them to stress the benefits of your products or services and spell out exactly what’s included in your offer. Make you bullets like a mini heading. Use them to narrate the benefits of your products in a step-by-step way.

5. Comparison.

To prove that your product or services is of a great value you need to show them what you are offering is much better them your competitors. Show them that others are charging much more for a less quality product then yours. Explain them that they are getting a better deal by ordering from you. This way you can prove your products or services are of a great value.

6. Bonuses

Make your offer different & valuable by adding some good products as bonuses. Don’t give away outdated junk as a bonus it will damage the credibility of your main product. Your bonuses should be as good as they can sell on their own. Remember sometimes people buy the main product just because of the bonuses.

7. Guarantee.

If you have a good product then there is no need to worry about offering a strong guarantee. Make your guarantee look like a personal promise. Try to convince your visitors that they have nothing to loose all the burden is on you to deliver what you promised.

8. Demand Immediate Action

Include a deadline to create a sense of urgency in the mind of your customer. Nobody wants to make a decision, so let your customer know that they will be missing out on a great deal if they don’t act now.

9. What to do next?

Don’t make your customer guess what you want them to do next. Tell them clearly that “ Click here” to order or get immediate access. Make this process as simple & understanding as you can.

10. P.S.

P.S. is very important part of your sales letter as most of your site visitors will immediately scroll down to the end of your page to find out how much it would cost.

A P.S. is a best place to summarize your product or services as visitor checking your price will also have a detailed description of what they will get if they order now.

About The Author

Julie Kerr provides marketing advice, business writing, and popular promotion packages. Owner of "The Best of Internet Marketing" which is the biggest and best collection of internet marketing ebooks with resell rights and ready to take order website on the internet today at http://www.adminder.com/c.cgi?woe5&art.
info@worldofebooks.net

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Rules of Web Design

When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well.

1) Do not use splash pages on your website

Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like "welcome" or "click here to enter". In fact, they are just that -- pretty vases with no real purpose. Do not let your visitors have a reason to click on the "back" button! Give them the value of your site up front without the splash page.

2) Do not use too many banner advertisements

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.

3) Have a simple and clear navigation

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don't know how to navigate, they will leave your site.

4) Have a clear indication of where the user is

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don't confuse your visitors because confusion means "abandon ship"!

5) Avoid using audio on your site

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they're not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it -- volume or muting controls would work fine.

Written by http://www.diyconservatories-and-windows.co.uk/ of http://www.digital-view-web.co.uk/

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